关于陈醋广告文案

关于陈醋广告文案

　　广告是为了某种特定的需要，通过一定形式的媒体，公开而广泛地向公众传递信息的宣传手段。下面由学习啦小编给大家分享关于陈醋广告文案，欢迎参阅。

　　东湖陈醋广告文案介绍

　　一、广告语

　　百年工艺，醇香甜绵，送礼佳品，东方醍醐

　　百年工艺，醋中醇酿，延年益寿，东方醍醐

　　我用心，你如意——东湖陈醋

　　简化提炼核心：

　　醋中醇酿，东方醍醐

　　二、涵义：

　　醇香甜绵，是指东湖的老陈醋口味浓厚，醋味不冲，令人“回味无穷”。醋具有保健作用，可以预防感冒，调节血脂等等，是家庭，餐饮业必需的调味佳品，也是生活中的保健品。 醍醐灌顶，出于《敦煌变文集·维摩诘经讲经文》：“令问维摩，闻名之如露入心，共语似醍醐灌顶。”，佛教指灌输智慧，使人彻底觉悟。比喻听了高明的意见使人受到很大启发。

　　“醍醐”在汉译佛经中的基本词义为“本质”、“精髓”，东方醍醐，取“东湖”二字各一谐音，体现了东湖陈醋乃是中华传统文化的精髓和宝贵传承，寄托着山西人民的浓浓家乡情怀和历史

　　醋中醇酿：东湖陈醋拥有七百多年的历史，纯手工制造，不添加任何化学催化剂，无防腐剂，无色素，无香精，乃纯天然酿造陈醋。

　　送礼佳品、延年益寿：纯天然酿造的陈醋所含的精氨酸可以降低血脂，而它所含有的精氨酸的含量比其他醋高很多。而醋能防癌，主要是乳酸的作用，对软化血管有很大的帮助。并且有助于消化系统的免疫力提升，优化肠道有益酸性细菌的繁殖。

　　而各种礼品包装的东湖陈醋亦为消费者提供了多种体面的、不同场合和节日气氛的送礼选择，这些产品特征理应在广告语中体现出来。

　　三、广告语核心概念：

　　突出东湖陈醋的清香可口，又酸又甜，还要突出它的品质好，众多的山西老陈醋方法，用料大致一样，消费者很难区分哪个最好，所以东方醍醐一方面突出了东湖的品质优良;另一方面，取东湖的谐音，加深消费者对于该品牌的印象，而“东方醍醐”这一概念则极大幅度地提升了东湖陈醋的产品核心价值和产品内涵，赋予中华传统文化精髓的涵义，使东湖陈醋升华至中华民族珍贵传统的一种。

　　水塔老陈醋英文广告语

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　　1, vinegar of hundred years water tower Jun Shou of hundred years companion

　　2, acetic meaning a bit thicker intoxicate

　　3, bright of violet morning vinegar drinks Yue Shuang more

　　4, water tower mature vinegar is beautiful praise 10 thousand

　　5, a thousand li of hundred years mature vinegar waves sweet 6, country beauty of acetic water tower