怎么做英文版本的简报

　　职场上的竞争有如无形的战争，虽没有刀光剑影，却也是险象环生。面对众多竞争对手，你是否拥有自己的法宝?接下来，小编给大家准备了怎么做英文版本的简报,欢迎大家参考与借鉴。

　　怎么做英文版本的简报

　　Part I Opening A Presentation 开场白

　　Jackson Wu is the Marketing1 Manager for Notson Limited in Beijing, a company that produces fashion sunglasses for men and women. In view of the development prospects3 of the Chinese market at present, he does some market research.

　　Today, he does a presentation to all members of the Marketing Department, describing the current situation and future development prospect2.

　　Jackson Wu是北京诺森公司的市场部经理，此公司专门生产时尚太阳镜。鉴于目前中国市场的发展前景，他做了一个行销企划。今天，他要向部门全体成员做一个简报，描述市场现状以及未来发展前景。

　　Jackson: Good morning everyone and thanks for coming. For those of you who don’t know me, my name is Jackson Wu, and I'm the Marketing Manager in Beijing for Notson Limited. I'm here today to present our new ①marketing plan, which is designed to introduce our products to the wealthy Chinese market. Our research shows that there are big profits waiting to be tapped here in China, so we're excited at the opportunities we see for Notson. I hope that some of our excitement and enthusiasm will rub off on all of you.

　　Jackson：早上好，感谢各位今天的莅临，我是Jackson，诺森公司北京地区的市场部经理。今天在这里向各位说明本公司的行销企划，是针对本公司如何将产品打入富裕的中国市场所拟定的。据调查，中国市场存在丰厚的利润潜力，对此绝佳的机会，我们感到十分兴奋，同时也希望能把这种激动的心情传达给在座各位。

　　Jackson: I'd like to start off by outlining a few ②facts and figures about the consumer market in China. Then, I'll go over the ③standard types of advertising4 that have been successful for similar products in China in the past, including some recent campaigns that you may have seen. After that, I'll introduce our analysis of the current opportunities that exist in the Chinese market as we see them. Finally, I’ll finish by explaining how we will go about entering the Chinese market, based on conclusions from our research. A booklet on the marketing plan will be handed out after the presentation, and it will give you all the details that we’ll be discussing here today. There will be time at the end of the presentation for questions and a general discussion, so please leave asking your questions until then. Ok, as we’re all running to a ④tight schedule, I'd like to get to the first point, the ⑤current state of China’s consumer market.

　　Jackson：我首先会汇报一些中国消费市场的实际情况与数据;然后，再说明过去比较成功的典型广告案例，包括近来大家都知道的一些例子。接着，我会给大家分析目前中国市场潜在的机会。最后，通过市场调查得出的结论，我将向大家说明如何打入中国市场的问题。简报之后，我将发给各位一本关于这份行销计划的报告书，里面写得非常详细。简报结束后，是大家自由发问和讨论的时间。因此，若你们有任何问题，请介时提出。我知道大家都很忙，我想马上开始介绍今天简报的第一项主题：中国消费市场的现况。

　　关键词

　　present / / v. 介绍

　　research / / v. n. 研究

　　profits / / n. 利润advertising / / n. 广告

　　booklet / / n. 小册子

　　好用句

　　① marketing plan 行销计划

　　A: John, tomorrow can you give me this month’s marketing plan?

　　A：约翰，明天可以把本月行销计划给我吗?

　　B: Sure.

　　B：可以。

　　② facts and figures 实际情况与数据

　　A: Mary, I need the facts and figures for sales in North China. But what’s this?

　　A：玛丽，我需要的是华北地区的实际销售情况和数据。但你给我的是什么?

　　B: I am awfully5 sorry this. I’ll change it at once.

　　B：非常抱歉，我马上去修改。

　　③ standard type 典型;标准类型

　　A: Sir, this is the standard type of air-conditioner. Which one do you prefer?

　　A：先生，这款正是标准类型的空调。你喜欢哪一种?

　　B: I still need to think it over.

　　B：我还需要考虑一下。

　　④ tight schedule 很忙;没有空余时间

　　A: I know everybody has a tight schedule, anyway, we have to spend time discussing this serious problem.

　　A：我知道大家都很忙，但是，我们必须抽出时间来讨论这个严重的问题。

　　A: All right. Let’s begin.

　　B：既然如此，咱们就开始吧。

　　⑤ current state of目前的情况

　　A: The current state of the economy is good.

　　A：目前的经济形势是挺好的。

　　B: Yes, I think so.

　　B：是的，我也这么认为。

　　测 验1.一上课，教科书就分发下去了。

　　The textbooks were ________ at the beginning of the lesson.

　　2.销售剧增，每个人都感受到经理的兴奋之情。

　　When sales shot up, the manager's cheerfulness _________ all of us.

　　3.主任看过我的提议后，问了很多问题。

　　The director _________ my proposal and asked me a lot of questions.

　　Answers: (1) handed out 分给

　　(2) rubbed off on 沾到;感染

　　(3) went over 浏览;仔细检查

　　Language Focus III

　　面对众人的目光，你有没有找到一个合适的位置，以助你发挥自己极佳的口才，并最终达到目的呢?好，赶紧跟我学习几招秘密武器吧。

　　一、站的技巧

　　讲台之于演说者有如舞台之于演员。舞台上有些位置会使您成为观众瞩目的焦点;而有些位置却会让观众视而不见。聪明的演说者应学会站在正确的角度上，以适当的位置面对您的观众。

　　以下四个好点子提供您“站的技巧”：

　　1、讲台放置的位置以中央优于左右两旁，前方(靠近观众)胜于后方，左方又胜过右方。

　　2、在演示文稿时，屏幕放置在演讲者的右后侧就构成了“人为主，屏幕为辅”的效果。

　　3、在演示文稿时，若是屏幕位置放置在中央，则变为“屏幕重于人”。

　　4、无论是您的右半边脸较好看，或是左半边脸较迷人，正面整个面对观众是最强势的位置，其次是正面75度角，再而半侧面，背对则最弱。

　　二、演示步骤：

　　1、说明演示文稿目的

　　演示文稿者一站上讲台，不论下面的听众是否知道今天的主题，都要先介绍演示文稿的目的，这样不仅可以帮助听众了解下面要讲的内容，也是一个最普遍、正式的开场白。"I am here today to..." 就是个非常简洁实用的句型。

　　1. I'm here today to present our firm's marketing plan.

　　2. My purpose today is to present our firm's marketing plan.

　　3. My goal for this meeting is to present our firm's marketing plan.

　　4.The aim of this presentation is to present our firm's marketing plan.

　　5.The reason why I'm here today is to present our firm's marketing plan.

　　例句：I'm here today to teach you how to give presentations in English.

　　我今天要教各位如何以英语做演示文稿。

　　2、逐项说明大纲

　　说明演示文稿目的之后，接下来应该把演示文稿的大纲按顺序告诉听众，帮助听众掌握内容的架构。而介绍大纲的关键是要条理分明、次序清楚。比如在以上开场白中用的“I'll start with...(一开始是…)”，“Next,...(接下来是…)”，“Finally,...(最后是…)”，就是一个很好的例子。

　　1. I'll start with... Next,... Finally,...

　　2. First,... Second,... Third (and last)...

　　3.To begin with... Moving right along,... To close...

　　4.I'll open with... Then I'll... And I'll wrap up with...

　　5.Step one is to... After that we'll... And our final step is to...

　　例句：I'll start with a short history of our company. Next, I'll explain how we designed our product. Finally, I'll bring our demonstration6 model so you can all have a look.

　　我首先要简介本公司的历史;接下来，解释产品的设计方式，最后，我会让大家看看展示的机型。

　　3、进入正题

　　在开始讨论不同的主题之前，还是要把该段内容的重点提一下，这样可以帮助自己和听众有条理地说和听。

　　“I'd like to introduce...”是个很普遍的句型，可以清楚的告知观众，就要进入某个主题了。“introduce”是动词，“介绍”的意思，后面所接的名词词组即为要被讨论的主题。“I'd like to”是“I want to” 的客气说法。

　　1.I'd like to introduce the first point - the current state of Taiwan's health and beauty market.

　　2.Now I'll go over the first point - the current state of Taiwan's health and beauty market.

　　3.Now I'll review the first point - the current state of Taiwan's health and beauty market.

　　4.I'm going to consider the first point - the current state of Taiwan's health and beauty market.

　　5.It's time to discuss the first point - the current state of Taiwan's health and beauty market.

　　例句：Now that you know why I'm here and what I hope to do, I'd like to introduce the first topic- the danger of gambling7 in the stock market.

　　各位都已经知道我在此的目的以及我要做的事，那我现在就介绍第一个主题-炒股票的危险。

　　Language Focus II

　　rub off on 沾到;感染

　　"rub" 原是“磨擦”的意思，而 "rub off" 则指“擦掉”;"rub off on"是美式用法，它的解释是“把(某物)擦掉，再把它抹于另一件物品上”。引申有“将个人想法、行为影响了他人或把情绪感染给别人”的喻意。值得注意的是，这词组是以事为主词，而不是人。

　　e.g. Since you're new to the team, I hope some of my confidence will rub off on you.

　　既然你刚到这个团队，希望我的一些自信能感染你。

　　go over 浏览 仔细检查

　　这个词组有两层意思：一是指把某个文件看过一下或事情讨论一遍，只要得到一个基本概念就好;另一个意思则是精密地审查。

　　e.g. Let's go over some ways to make our office more efficient.

　　让我们很快地讨论几个使办公室更有效率的办法。

　　hand out 分给

　　"hand"在此作动词，为“提交、递送”。"hand out"的意思是“散发;把东西分发给一群人”，采用被动式 "be handed out"，主词为被发给的物品。名词为"handout"，指“发下来的影本、印刷品”等。

　　e.g. Extra paper will be handed out to students who need it during the examination.

　　考试时会把额外的纸张分给有需要的同学。