BEC中级真题资料库

时间：2020-06-14 18:28:32 楚薇0由分享

　　bec真题可以让我们提前了解bec往年的考试范围，题型和内容，对我们有很大的参考价值，为了方便大家备考，下面小编给大家带来BEC中级真题资料库。

BEC中级真题资料1

　　1 Sometimes it is necessary to insist on further explanation.

　　2 You shouldn't focus on your response while others are still speaking.

　　3 People are reluctant to admit that they don't listen well.

　　4 There are benefits in seeing things from the speaker's perspective.

　　5 Keen observation of the speaker can support our listening skills.

　　6 It is risky to think about a different issue while someone is speaking.

　　7 People do not mind hearing their own views summarised.

　　Good listener, better manager

　　Too often we accuse others of not listening, pretending that we ourselves are faultless, yet in our hearts we know that many of the mistakes we make come about because we haven't listened carefully enough. We get things wrong because we haven't quite understood what someone meant when they were talking to us. Anyone who has ever taken the minutes of a long meeting will know how hard it is to remember - despite the benefit of notes - exactly what everyone said. But success depends on getting things right - and that means listening.

　　Listening is not the same thing as hearing; it is not an effortless activity. It demands attention and concentration. It may mean quizzing the speaker for additional information or for clarification - it is always better to ask than to continue regardless and get things wrong. However, if you allow your mind to wander onto something else, even for a few minutes, you'll miss what the speaker is saying - probably at the very moment when he or she is saying something critical. And not having heard, you won't know you've missed anything until it's too late.

　　The most common bad habit we have is to start thinking of what we are going to say about the subject long before the other speaker has finished. We then stop listening. Even worse, this often adds rudeness to inattentiveness, as once you have decided what to say there is a fair chance you will interrupt to say it. Good listeners don't interrupt. In fact it is often worth explaining the main idea of what you have just been told before going on to make your own points. Nobody is offended by this and it shows that you have listened well.

　　Above all be patient and accept that many people are not very good communicators. It's helpful to remember that the ways people move and position themselves while they are speaking can reveal a great deal about what they are saying. Equally importantly you should put yourself in the other person's place, both intellectually and emotionally; it will help you to understand what they are getting at and form a response. But don't be too clever. Faced with a know-all, many people keep quiet because they see no point in continuing.

　　这篇文章讲的是倾听(listening)的重要性。一个好的管理者必然是一个好的倾听者，所以要讲究倾听的艺术。

　　第一题，有时坚持进一步的解释是很有必要的。答案是B段的这么一句：It may mean quizzing the speaker for additional information or for clarification - it is always better to ask than to continue regardless and get things wrong它可能意味着为了进一步的信息和说明去询问说话的人——问总比不顾情况的继续并且把事情办错的好。这里的additional information对应于further explanation.

　　第二题，不能在别人还在说的时候就开始关注自己的回应。答案是C段的第一句：The most common bad habit we have is to start thinking of what we are going to say about the subject long before the other speaker has finished。我们最常见的坏习惯就是在讲话者远还没结束的时候就开始思考我们将对这个话题说些什么。这里的before the other speaker has finished就是others are still speaking，focus on your response就是start thinking of what we are going to say about the subject。

　　第三题，人们不愿意承认自己没有听好。答案是A段的第一句：Too often we accuse others of not listening, pretending that we ourselves are faultless, yet in our hearts we know that many of the mistakes we make come about because we haven't listened carefully enough。我们经常指责别人没有好好听，假装我们自己是无可指责的，其实在我们心里知道，很多我们所犯的错误都是由于听的不够仔细。这句的意思就是说我们心里知道什么原因，但是口头上喜欢指责别人。也就是第三题题干说的不愿意承认。

　　第四题，从说话者的视角去考虑问题是有好处的。答案是D段的这么一句：Equally importantly you should put yourself in the other person's place, both intellectually and emotionally。同样重要的是你必须把自己置于别人的位置上，既是智力上的也是情感上的。这里的put yourself in other person’s place就是seeing things from the speaker’s perspective。

　　第五题，对说话者的敏锐观察可以提高倾听技巧。答案是D段的这么一句：It's helpful to remember that the ways people move and position themselves while they are speaking can reveal a great deal about what they are saying。记住说话人的移动方式和姿势是很有用的，这些可以揭示出很多他们所说话的信息。连说话的姿势都要记住，当然是keen observation了，helpful可以对应于support。

　　第六题，当别人在说话的时候去想着另外一件事是很危险的。答案是B段的这么一句：if you allow your mind to wander onto something else, even for a few minutes, you'll miss what the speaker is saying如果你让自己走神了，哪怕是仅有的几分钟，你也将错过别人所说的话。allow your mind wander onto something else也就是think about a different issue.

　　第七题，人们不介意听到他们自己的观点被总结。答案是C段的这么一句：In fact it is often worth explaining the main idea of what you have just been told before going on to make your own points. Nobody is offended by this事实上在作出自己观点之前往往很值得解释下刚刚所听到内容的主要观点。没有人会被这个所冒犯。explaining the main idea of what you have just been told也就是hearing their own views summarised。do not mind也就是nobody is offended by this。

　　BEC中级真题资料2

　　1、This development is in an area where the potential for consumer spending is the highest in the country.

　　2、The partners constructing this centre have been responsible for numerous other developments.

　　3、The centre may become a model for future urban development plans.

　　4、This centre is being marketed by the developers as the best place in the area to shop.

　　5、Other shopping destinations are located close to the agreed site for this centre.

　　6、Plans for this development have been presented to people who live in the area for comment and approval.

　　7、This development is being built in an area which has experienced sustained growth over time.

　　The Birmingham Alliance will provide Birmingham with one of Europe's largest regional shopping centres, right in the heart of the city. The Alliance, an initiative between three of the largest developers in the country, all with extensive experience of urban regeneration schemes, will facilitate an ?800m investment in Birmingham. This will regenerate 40 acres of the city centre within the next decade. Planning permission is in place for the new scheme, which will be a short distance from existing prime retail areas. The development will be well serviced by all forms of public transport, as well as providing parking space for 3,200 cars.

　　The private-public partnership between Legal & General and Bracknell Town Council will manage the ?500m regeneration of the town's centre. The proposals, which are awaiting the outcome of consultation with local residents, provide for approximately 102,000m2 of retail and leisure facilities, 200 residential units and office accommodation. This development is expected to set the standard for town centre regeneration schemes to come because of the way it integrates the business and community sectors. It will also facilitate great improvements in the region's transport infrastructure.

　　Bluewater is a symbol of retail excellence, achieved through a unique combination of design, retail mix, leisure, catering and hospitality. The centre, surrounded by parkland, is situated in the country's most affluent region. Eleven million people, with a combined spending power predicted to exceed a record 5.5bn pound, live within 60 minutes of the centre. The developers set a precedent in the industry by getting the country's three best-known department stores to open very large branches within the centre, as well as over 300 leading fashion and lifestyle stores.

　　Following its recent stock market success, Lend Lease is now developing Overgate shopping centre in Dundee. Construction is well under way, and with several of the country's best-known retailers already secured, Lend Lease is promoting the centre as the unrivalled shopping destination of the region. The economic base of the area has improved continuously over the past decade, due to the fast expansion of the biomedical and service sectors. With an estimated potential market of 500,000 people, Overgate is proving attractive to leading UK retailers.

　　这套题目的难度不一般，我估计能把这套题给吃透了，以后基本可以笑傲阅读的第一部分了。文章有点散，题目的信息也是相当隐晦，很可能看了半天依然找不着北。写到这里多啰嗦几句，越是这种时候越要沉住气：所有人都一样，别人不会感觉比你容易。这是整个BEC考试的第一部分，如果不对付好了，后面会溃不成军。

　　文章ABCD四个部分分别介绍了四个不同的连锁店的发展情况(retail development)，因为是基本情况的介绍，所以有点泛，没法提炼重点，只能尽可能多的把文章里的疑似重点词汇划出来，以待备用。

　　第一题，说这个地区的消费支出潜力是整个国家最高的，这里的highest是关键词。答案是C段的这句话：Eleven million people,with a combined spending power predicted to exceed a record 5.5bn pound.意思是综合消费能力预计将超过记录。预计(predict)，也就是潜力(potential)。hightest，也就是exceed a record。前面有个affluent，是形容词，富裕的。

　　第二题，说建筑这个中心的合作方曾多次负责其他的项目发展。答案是A段的一句话：an initiative between three of the largest developers in the country, all with extensive experience of urban regeneration schemes.意思是这三个国内最大的开发商都拥有广泛的城市建造经验。这里的with extensive experience就是题干所说的have been responsible for numerous other developments.

　　第三题，说这个中心可能会成为未来城市发展规划的范例。答案是B段的一句：This development is expected to set the standard for town centre regeneration schemes to come。这种发展有望为即将到来的城市中心再建方案树立标准。set the standard对应于model，plans对应于schemes。

　　第四题，关键词是best，答案是D段的这么一句：Lend Lease is promoting the centre as the unrivalled shopping destination of the region.是说Lend Lease打算促使该中心成为这个地区无与伦比的消费目的地。Unrivalled对应于best。

　　第五题，关键词是一个close，答案是A段的：Planning permission is in place for the new scheme, which will be a short distance from existing prime retail areas。A short distance from也就是close。

　　第六题，说这个发展方案提交给了住在这里的人，等待他们的评价和同意。答案是B段的“The proposals, which are awaiting the outcome of consultation with local residents”，这个提议还在等当地居民商议的最后结果，完全一个意思。

　　第七题，说建造在了一个曾经历了持续增长期的地区，答案是D段的“The economic base of the area has improved continuously over the past decade”，这个地方的经济基础连续改善了十年。sustained growth对应于improved continuously。

　　BEC中级真题资料3

　　When two brands are better than one

　　Elena Alvarez takes a look at the effectiveness of marketing partnerships

　　In the corporate world, rivalry is more common than co-operation. But increasingly; companies have been setting aside their differences; the new idea is that two brand names are better than one. Sharing databases, strategies and communication systems can be the most effective means of attracting customers. (G )This partnership will give it access to the utility company's database of thousands of corporate clients, who will be offered special deals on all its products.

　　The philosophy behind such joint ventures is simple. In economically challenging times, marketing partnerships provide a cost-effective method of increasing brand awareness and sales. As one expert in the field puts it, 'Clever marketing partnerships allow brands to target the right people, cutting down the above-the-line spend.' (8) .....E....... It is better to simplify the

　　process and give them one focal point.

　　Recent research has indicated that marketing partnerships can be up to 27 per cent more productive than single company campaigns.(9) .......B..... In particular, it is ideal for bringing instant branding to companies that lack immediate consumer appeal.

　　One well-established UK phone manufacturer, ITB, was quick to realise this, and formed an alliance with 7a/fc a leading women's magazine. The phone company has benefited from the strong branding of the magazine, which has its customer base among professional women in their early 20s. (10) ....D........ This combined approach also offered ITB a quick route into image enhancement, and this is true of many other marketing partnership deals. To give another illustration, it is no coincidence that some well-known cartoon characters are currently enhancing the image of Nasco household cleaning products.(11).....F.......And, of course, this strategy should also guarantee that consumers' children insist on these products rather than rival brands.

　　However, while association with a powerful brand can give a significant boost to sales, being connected to a devalued brand can have a negative result. The problems of one brand inevitably impact on the other in a partnership.(12).....A.......A company may take years to recover from this sort of bad publicity. Indeed, there are numerous examples of disastrous marketing alliances. In such cases, not enough thought has been given to the partnership and the reasons behind it, and it has brought little value to either the customer or the companies involved.

　　A In such circumstances, the effects are frequently major and can be long-lasting.

　　B Some experts therefore predict that this style of marketing will take up an increasingly large proportion of many companies' total marketing budgets.

　　C Successful marketing partnerships can consequently bring a financial advantage even to small and struggling companies such as these.

　　D In return, its partner enjoys a broader distribution platform from which to promote its brand.

　　E With only a finite number of consumers in any target market, there is no need to overwhelm prospects with competing messages from different organisations.

　　F These are fairly standard items, but clearly the company hopes to transform them by broadening the associations consumers have with the brand.

　　G For example, Profit Plus, a large UK financial services company, has recently joined forces with a leading supplier of electricity.

　　这篇文章名为《When two brands are better than one》，两个品牌强于一个，讲的是市场合作(marketing partnership)的好处。第一段总论这种合作的好处，可以共享数据、策略和交流系统。第二、三段接着说市场合作的优势，好的市场合作可以使品牌对准正确的目标人群，同时提高生产效率。第四段是列举实例来说明这种合作是怎样有利于双方的，第五段讲的是与一个贬值的品牌合作的后果。

　　第八题。第二段前面说市场合作提供了一种提高品牌知名度和销售的有成本效益的方法。然后一个专家指出市场合作可以使品牌对准目标人群，并削减线上支出。第八空的后面说使过程简化会比较好。整个这一段都是在讲市场合作的好处，从内容上看，E是最适合填入第八空的。但E选项的内容需要重点理解：任何一个目标市场上都只有有限的消费者，没有必要通过从不同的机构竞争信息的方式来赢得潜在客户。E的说法是从反面来证明市场合作的优势和必要性。prospects在这里是潜在客户的意思。

　　这题可以辅助以排除法来做。题目给定的几个选项，很多都有代词、短语等等，用在这里衔接不上。比如A的in such circumstances，B的therefore，C的such as these，D的in return，F的these。如果要选择这些选项，上下文一定会有相应的提示。

　　第九题。前面介绍说市场合作比单个公司单打独斗的效率提高了27%。B选项无论是内容还是连词therefore都能用在这里：一些专家因此推测这种市场类型在很多公司总的市场预算中占据的比重将逐渐增加。不选A，因为前面并没有与the effects相关的内容。C不选，上文没有提到companies such as these，D的in return和F的these也不匹配。

　　第十题。这一段是以两个公司的市场合作为例来做进一步说明的，一个手机生产商和一个女性杂志的合作。第十空前面说手机公司从杂志的强烈品牌中获益。这一空的后面有一个this combined approach，从内容上看，第十空应该说相应的杂志是如何从手机公司身上获益。D选项的内容完全吻合，词组in return可以算是一个答案信号：作为回报，它的合作者拥有了一个更宽广的分发平台，并从中提高了品牌的知名度。

　　第十一题。这一空前面是列举的另一个例子，一些知名的卡通形象正在加强Nasco家用清洁产品的形象。也就是说家用清洁产品公司正在和卡通公司合作。这一空的后面也是讲的这种策略有什么好处。所以这一空应该填入两个公司的合作的原因、好处等等。F的内容吻合：这些都是相当标准化的产品，但是很明显公司是想通过加大消费者和品牌之间的联系来进行一些改变。These are fairly standard items，说的是这些家用清洁产品。

　　第十二题。最后一段讲的是和一个贬值的品牌合作所带来的影响。前面说不可避免的会影响到(inevitably impact on the other)，空格后面有一个may take many years to recover，所以应该选A，A的the effects正好对应于前面的impact：在这种情况下，这些影响通常很大并且会持续很久。

　　最后强调下prospect

　　在商务英语里，这个词有自己特定的含义：潜在客户。

　　a person, company, etc. who is a possible customer

　　e.g:We follow up the most likely prospects first.

　　BEC中级真题资料4

　　Finding the right people

　　When a small company grows, managers must take on many new roles. Besides the day-to-day running of the business, they find themselves responsible for, among other things, relations with outside investors, increased levels of cashflow and, hardest of all, recruitment.

　　For most managers of small and medium-sized enterprises, the job of searching for, interviewing and selecting staff is difficult and time-consuming. (0) ... .G... . Interviewing, for example, is a highly skilled activity in itself.

　　'We have found the whole process very hard,' says Dan Baker, founding partner of a PR company. 'In seven years we have grown from five to eighteen staff, but we have not found it easy to locate and recruit the right people.' (8).........As Dan Baker explains, 'We went to one for our first recruitment drive, but they took a lot of money in advance and didn't put forward anybody suitable. In the end we had to do it ourselves.'

　　Most recruitment decisions are based on a pile of CVs, a couple of short interviews and two cautious references. David Rowe, a business psychologist, studied how appointments were made in five small companies. He claims that selection was rarely based on clear criteria. (9).........This kind of approach to recruitment often has unhappy consequences for both employers and new recruits.

　　Small companies often know what kind of person they are looking for. (10)......... According to David Rowe, this means that small company managers themselves have to devote more time and energy to recruitment. It shouldn't be something that is left to the evenings or weekends.

　　Many companies start the recruitment process with over-optimistic ideas about the type of person that will fit into their team. 'It's very easy to say you must have the best people in the top positions,' says Alex Jones, managing partner of an executive recruitment company. 'But someone who is excellent in one company may not do so well in another environment.(11).........You can never guarantee a successful transfer of skills.'

　　Whatever the candidate's qualifications, their personal qualities are just as important since they will have to integrate with existing members of staff. This is where, the recruitment industry argues, they can really help.

　　According to Alex Jones, 'A good recruitment agency will visit your company and ask a lot of questions. (12).........They can ask applicants all sorts of questions you don't like to ask and present you with a shortlist of people who not only have the skills, but who are likely to fit in with your company's way of doing things.'

　　A finance director in a big company, for example, will often make a terrible small company finance director because he or she is used to having a team doing the day-to-day jobs.

　　B More often than not, the people making the choice prioritised different qualities in candidates or relied on guesswork.

　　C Recruitment would seem an obvious task to outsource, but the company's experience of recruitment agencies was not encouraging.

　　D They need paying for that, of course, but you will have them working for you and not for the candidate.

　　E They are usually in very specific markets and the problem they face is that recruitment agencies may not really understand the sector.

　　F This means that companies cannot spend more than the standard ten minutes interviewing each applicant.

　　G Yet few are trained and competent for all aspects of the task.

　　Finding the right people，寻找合适的人。是说的小公司在起步发展阶段找到合适人才的难度和重要性。第一段总论小公司的经理们往往身兼数职，而其中最有难度的，还是招人。文章介绍了找到合适的人应该注意的问题，并且说招人这种事不可能过度寄希望于招聘机构。

　　第八题，这一题的前面说招人相当的困难，后面一个as Dan Baker explains，说曾经找过招聘机构，结果人家要提前收钱并且也没有提供合适的人，最后还是得靠自己。从这里的as …explains和后面的解释可以看出，第八空的内容应该是和招聘机构有关，招聘机构并不能满足公司的需要。选项C正好满足这一特点：招聘看起来像是个很明显的适合交外办理的任务，但是这个公司同招聘机构打交道的经历不那么的鼓舞人。was not encouraging是关键点。

　　第九题，这一段都是讲招人的决策不够科学。基于简历或者是简短的面试，很少有明确的准则。第九空的后面是This kind of approach to recruitment often has unhappy consequences。可见第九空的内容还是和招聘的方法有关，并且是负面的。B选项符合这一条件：通常(more often than not是often的意思，插入语)，做决定的人将候选人身上的不同素质按优先顺序给排好，或者依赖于猜测。

　　第十题，这一题的后面说this means the small company managers themselves have to devote more time and energy to recruitment。这意味着小公司自己要多花时间和精力在招人上。这里的this means的this是个暗示，可以看出第十题这里应该填入的是一些不太有利的因素，使得公司只有自己去招人。E选项符合这一要求：他们通常处于一些特殊市场上，面临的问题是招聘机构并不真正理解这一行业。

　　第十一题，这一段是讲招的人能否适应公司的环境的问题。这一空前面说的很明确：But someone who is excellent in one company may not do so well in another environment。在一个公司出色的人并不一定能在另一个环境里干的好。这一空的后面一句也是补充说明这一观点的。可见第十一空的内容仍然是这个，没有转折。A选项填入正好，是举例说明11空前面的观点：比方说，一个大公司的财务总监在小公司往往会干的很糟糕，原因是他或她已经习惯有一个团队来进行每日的工作。

　　第十二题，最后一段是和招聘机构相关的。前面说招聘机构会上门服务并且询问很多的问题。这一空的后面说的是招聘机构如何帮助招人。选项D可以填入，D的They need paying for that的that是个暗示，指代前面的上门服务。D选项的后半部分说要让招聘公司为你而不是为候选人服务，可以和这一段的后半部分对应上。

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