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如何写商业计划书概述

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如何写商业计划书概述

  寻找资金有窍门,惟有好的商业计划书。从本期开始,将每月推出“如何撰写商业计划书”。 书写好的商业计划书的过程是一个艰苦的过程。你可以通过这个过程更详细、更真实地了解本企业的运作过程,对企业的各个阶段的发展计划更加了如指掌,对企业未来的发展成竹在胸。

  如何写商业计划书概述

  概述是整个商业计划的第一部分,相当于整个商业计划的浓缩,使整个商业计划的精华所在。一般将概述放在最后书写,页数应控制在2页以内。

  概述应包括的基本内容有:

  企业的宗旨,例如:

  In 2007, ABC Corporation was created to...

  Now, ABC Corporation is at a point where…

  背景介绍,例如:

  For many years people have…

  The condition of the industry today is such that…

  产品或服务及市场竞争情况,例如:

  We have just completed the development of S30 – a novel and proprietary construction tool compared to competitive products, our S30 can…

  企业目标,例如:

  Our objective, at this time, is to propel the company into a prominent market position. We feel that within 5 years ABC Corporation will be in a suitable condition for further expansion, an initial public offering or profitable acquisition. To accomplish this goal we…

  管理团队和管理组织,例如:

  Our management team consists of 5 men and women whose backgrounds consist of 10 years of marketing with…

  市场策略,例如:

  The fundamental thrust of our marketing strategy consists of…

  财务状况和计划,例如:

  In 5 years we will have… and our investors will be able to…

  结论,例如:

  ABC Corporation enjoys an established track-record of excellent support for our customers. Their expressions of satisfaction and encouragement are numerous, and we intend to continue our advances in the…

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