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商务英文文章阅读

学习啦【英语文摘】 编辑:韦彦 发布时间:2016-08-27

  由于商务英语文章涵盖面广,内容丰富,专业性强,学生在阅读此类文章时可以提高英语知识水平,了解更多的基本的商务背景知识。下面是学习啦小编带来的商务英文文章阅读,欢迎阅读!

  商务英文文章阅读1

  麦当劳叔叔不会老去:你的午餐他全包

  Some thought the brand was dead and buried. Not anymore, it seems. Your favorite pop stars are dying, but McDonald's refuses to. Like the villain at the end of an action movie, just when you think it's breathed its last it comes back up, snarly-faced and firing.

  一些人认为麦当劳品牌已日薄西山,表面上好像是这样。你喜爱的流行明星们不断老去离世,但是麦当劳拒绝变老。就像很多电影结尾时的大恶棍一样,当你以为他快断气的时候却突然起死回生,狰狞着面目顽强地抵抗。

  This time last year, the headlines were dire. McDonald's was dull, tired, unimaginative and downright dowdy. Suddenly, this isn't so. The company has just announced that sales have gone up 5 percent around the world -- in restaurants that have been open at least a year. And 5.7 percent in the U.S.

  去年这个时候的麦当劳头条报道令人失望。麦当劳变得单调乏味,缺乏生机和创造力,很俗气。然而这一切突然发生了变化。麦当劳公司刚公布消息,全球所有营业时间超过一年的门店营业额增长5%。美国范围内增长5.7%。

  What could have led to this spectacular rising from the grave? I confess to being slightly shocked the other day when I walked past a McDonald's and there was the promise that its production line would make a burger any way I wanted. This seemed so strange for a brand that I thought of as more of a machine. What? They were sudden wondering whether there were better ways to eat a burger than the limited choices they traditionally offered?

  是什么造成了这种起死回生的现象呢?我不得不承认前几天经过麦当劳的时候被其承诺震撼到了,麦当劳生产线承诺可以制作出我想要吃的任何汉堡包。在我印象中麦当劳是标准化产品生产机器。什么?现在他们竟然在考虑如何为顾客提供相对于传统选择更好的吃汉堡包方式 ?

  Had McDonald's management suddenly started considering that customers might want something, well, different? (Where I live, it's called In-N-Out.) It seems they had. Even more shocking -- and please avert your gaze if you are of a more traditional bent -- McDonald's has been experimenting with kale salads. Just one more example of the hideous Californication of America. Oddly, there's a sense that it's working. There was one more big step. The company began to offer an all-day breakfast. The reaction from some McDonald's franchisees was akin to that of Tom Brady seeing five burly men trying to knock him straight into the side of a mountain.

  难道麦当劳管理层突然开始考虑到顾客的多样化需求了?貌似是这样的。如果你是观念很传统的人,那么麦当劳试着推出Kale沙拉会令你更加吃惊。这只是可怕的美国加州作风的一个例子。奇怪的是,这似乎发挥作用了。麦当劳甚至还有一项更大的举措。公司开始全天供应早餐服务。麦当劳内部各个门店的反应剧烈,就好比5个壮男把橄榄球员Tom Brady往山里推,Tom Brady使劲抵抗那样。

  It was causing operational chaos, was the claim. It forced the in-store staff to do too much thinking, which isn't easy when you're still in high school and your favorite meal comes from a bong. Yet here is McDonald's quietly (a joke) celebrating the fact that its all-day breakfast has driven sales skyward. There is, though, one important question that needs to be asked: Why are people eating breakfast at all times of the day?

  全天早餐供应引发了麦当劳内部营运混乱。这就等于强迫店内员工多花心思在工作上,对于那些自身吃喝还要依赖别人提供的高中生员工来说这可不是件容易事。此时麦当劳却偷着乐,庆祝全天早餐带来的巨大收益。有个重要的问题不得不提出来:人们为什么整天都要吃早餐?

  Is it because they're working harder, have no time for it in the morning, but cannot live without that glorious Egg McMuffin? Is it because they're not working so hard, so they're getting up later and believe that noon is the new 7am? Never having eaten a McDonald's breakfast at lunchtime, I took a look at the all-day menu. It includes hotcakes and sausage (510 calories), sausage biscuit with egg (520 calories) and a sausage burrito (300 calories).

  是因为他们工作比以往更努力了?没时间早上吃早餐?但又离不开美味的麦当劳鸡蛋松饼吗?还是因为他们不再工作那么努力,一睡到中午,使中午成为了新的早餐时间。我从未在午餐时候吃过麦当劳早餐,我看了下菜单。上面有热蛋糕和香肠(510卡路里),香肠鸡蛋饼干(520卡路里)和一个墨西哥香肠玉米煎饼(300卡路里)

  I conclude, therefore, that Americans aren't necessarily trying to lose weight. They simply in love with sausage and want to eat it all day. You, though, will also be wondering what lessons you can learn from McDonald's Lazarus act. The first is not to let your brand image go stale. McDonald's let that happen for years, believing that it could coast along with same offerings, underpinned by the naive belief that everyone was just lovin' it. The second lesson, though, is that if you introduce something new and employees complain, it might be a very good thing. The employees might themselves have become stale and lethargic. Perhaps they've been eating too much sausage for breakfast.

  我得出的结论是美国人并不是在努力减肥。他们喜欢香肠的口味并且想着一天到晚吃。读到这,你可能在想从麦当劳的这次变革中可以学到些什么呢?首先是别让你的品牌形象变得老旧。这种情况在麦当劳身上发生好几年了,他们本以为靠着几样一成不变的产品就可以不断兴旺下去,人们也会一如既往喜爱麦当劳。学到的第二点就是当员工因为组织的变革而开始抱怨时,你要知道这未必是件坏事。可能员工本身已经变得思想陈腐和疲惫不堪。早餐吃太多的香肠可能是罪魁祸首

  商务英文文章阅读2

  来试试?谷歌变态面试题,没懵圈已是万幸

  Going for a job interview is nerve-racking at the best of times, but tech giant Google hasbecome notorious for asking fiendishly tough questions.

  即使是面试的最佳时期,参加面试也是够让人费神的,而技术巨头Google早就因变态的面试问题而异常出名。

  The company used to ask head-scratching questions such as 'How many piano tuners are there in the world?' and 'How many golf balls does it take to fill a school bus?'

  它曾提出过这样令人挠头的问题“世界上有多少位钢琴调音师?”以及“要使用多少个高尔夫球才能填满一辆校巴?”

  But some of the riddles were so tough they have now been banned from the interview process.

  不过有的问题实在太难了,如今已经从面试的提问列表中剔除出去了。

  One of the tough teasers that candidates used to be asked was: 'How many piano tuners are there in the entire world?'

  曾经一个求职者被问到的难题是:“在全世界范围内有多少位钢琴调音师?”

  The riddle is known as a Fermi problem, named after the physicist Enrico Fermi who was known for his ability to make good calculations with very little information or even none.

  这个问题被誉为费米难题,以物理家恩里科·费米的名字命名,他因凭借极少信息量甚至无信息量做出精确估量计算的能力而闻名。

  Its purpose is to test a candidates approximation skills as well as their ability at dimensional analysis.

  这个问题的目的在于测试求职者的近似值估算能力以及他们的空间分析能力。

  The puzzle is solved by multiplying a series of estimates to get to the right answer. So a candidate would have to estimate factors such as how many households have a piano, how often they are tuned to figure out how many piano tunings take place a year.

  解决这个问题的方法就得综合一系列的估算才能得出正确答案。因此求职者可能需要估算不同的因素,比如有多少家庭家里有钢琴,他们给钢琴调音的频率,以此得出一年的钢琴调音次数。

  They then need to calculate the average working hours of a piano tuners and the number of jobs they carry out.

  然后他们还得计算每位钢琴调音师的平均工作时间以及他们所完成的工作数量。

  The number of piano tunings that take place per year divided by the number per year per piano tuner should yield the answer.

  每年给钢琴调音的次数除以每年每位钢琴调音师就能得出最终答案。

  Google candidates going for a role as product manager also used to be asked: 'How many golf balls can fit in a school bus?

  应聘Google产品经理的求职者也曾被问过这样的问题:“要使用多少个高尔夫球才能填满一辆校巴?”

  To solve it one must calculate the volume of the average golf ball and the volume of the average school bus, taking into account factors like the seats and other fixtures taking up space.

  要解决这个问题,必须计算出高尔夫球的平均体积,以及校巴的平均体积,还要把座位以及其他固定装置计算在内。

  The answer is the volume of the bus, divided by the volume of the balls.

  答案就是,用校巴的体积除以高尔夫球的体积。

  As well as questions involving calculation and physics, Google used to ask would-be employees to solve logic puzzles.

  除了提到关于估量计算与物理学的问题,Google曾经让候选员工解决逻辑谜题。

  One of the riddles was: 'Every man in a village of 100 married couples has cheated on his wife.

  其中有一个这样的题目:“村子里100对结过婚的丈夫都对妻子不忠实。”

  'Every wife in the village instantly knows when a man other than her husband has cheated but does not know when her own husband has.

  “村子里的每位妻子都能立即知道别人的丈夫有不忠诚的行为,但当自己丈夫不忠诚时却浑然不知。”

  'The village has a law that does not allow for adultery. Any wife who can prove that her husband is unfaithful must kill him that very day. “

  ”村子里有规定,不允许任何通奸行为。任何一位能证明自己丈夫不忠的妻子必须当天就把他杀了。”

  'The women of the village would never disobey this law. One day, the queen of the village visits and announces that at least one husband has been unfaithful. What happens?'

  “村子里的女人绝不敢违法规定。有一天,村里的女头领出来视察环境并宣布:村子里至少有一个丈夫出过轨。然后会发生什么事?”

  Although opinion varies as to the correct answer, a popular solution is to assume that all the cheating husbands will be executed 100 days after the queen's announcement.

  虽然大家的答案都与正确答案并不相似,不过有一个支持率挺高的方法:假设所有不忠诚的丈夫们都会在女头领宣布命令后的100天后被处决。

  Every wife in the village instantly knows when a man other than her husband has cheated, so if there's only one unfaithful man she will know it's her husband and will kill him that day.

  村子里的妻子立即就会知道别人的丈夫有不忠诚的行为,因此若不忠诚的丈夫只有一人,她就会很快知道是自己的丈夫,并且在那一天把他杀了。

  Bearing in mind that the queen has said that at least one man has cheated, there could be more than a single adulterer.

  把女头领说过至少有一个男人不忠诚这句话记在心里,那么就可能不只一个通奸者了。

  If there are two cheaters, 98 women will know who they are. The next day when the wives who have been cheated on see that nobody has been executed they will realise the only explanation is that their husbands are the culprits, and will kill them.

  如果有两个通奸者,另外的98个妻子就会知道他们是谁。次日,当一直在被欺骗隐瞒的妻子们发现没有人被处决,她们就会意识到唯一合理的解释就是她们的丈夫就是通奸者,然后就把他们杀了。

  By that logic, 100 cheating husbands will be executed on the 100th day, as the riddle states that every man in the village has cheated on his wife.

  根据逻辑关系,100个不忠的丈夫就会在第100天被处决,正如题目所说的村子里的每个丈夫都欺骗过自己的妻子。

  A riddle about pirates sounds complicated but the answer is in fact quite simple.

  有一个关于海盗的谜题,虽然听起来很复杂,但答案实际上很简单。

  You’re the captain of a pirate ship, and your crew gets to vote on how the gold is divided up.

  你是一艘海盗船的船长,你的船员正在投票决定如何分配收获到的金子。

  'If fewer than half of the pirates agree with you, you die. How do you recommend apportioning the gold in such a way that you get a good share of the booty, but still survive?

  ”如果少于半数的人支持你,你就得死。所以你会怎么建议把金子分配得自己既能获得很好的收益,还能幸免于难呢?”

  The solution is to share 51 per cent of the treasure.

  答案是分享金子的51%。

  Another logic puzzled candidates were given to solve was: 'How many times a day do the hands of a clock overlap?'

  另外还有一个利用逻辑解决的问题:“一天内时钟的指针重合多少次?”

  The hands overlap once an hour, but 11 times in 12 hours and 22 times in a day. This isbecause the overlap at 12 has already been accounted for. The overlaps occur at 12, 1.05, 2.11, 3:16, 4:22, 5:27, 6:33, 7:38, 8:44, 9:49 and 10:55 in the morning and after midday at 12, 1.05, 2:11, 3:16, 4:22, 5:27, 6:33, 7:38, 8:44, 9:49 and 10:55.

  指针每小时重合一次,但每12小时重合11次,每天重合22次。这是因为指针在12点的重合早已计算在内了。指针会在早上12点,1点05分,2点11分,3点16分,4点22分,5点27分,6点33分,7点38分,8点44分,9点49分以及10点55分,以及午后12点,1点05分,2点11分,3点16分,4点22分,5点27分,6点33分,7点38分,8点44分,9点49分,10点55分重合。

  9 OF GOOGLE'S TOUGHEST BANNED QUESTIONS

  9个被否决的Google面试难题

  1.You have to get from point A to point B. You don’t know if you can get there. What would you do?

  1. 你必须从A点走到B点,但你不知道你能不能达到那里,你会怎么做?

  2.You are shrunk to the height of a nickel and your mass is proportionally reduced so as to maintain your original density. You are then thrown into an empty glass blender. The blades will start moving in 60 seconds. What do you do?

  2. 你的身高被缩至硬币大小,你的体重也相应按比例减少到维持身体的原始密度。然后你被扔进了一个空的玻璃搅拌器,搅拌刀片将在60秒后开始转动。你会怎么做?

  3.Imagine you have a closet full of shirts. It’s very hard to find a shirt. So what can you do to organize your shirts for easy retrieval?

  3.想象你有一个装满衬衫的柜子。你很难找到一件合适的衬衫。因此你如何整理这些衬衫以便寻找?

  4.Explain the significance of 'dead beef'

  4. 解释一下“dead beef”的意义。

  5.How much should you charge to wash all the windows in Seattle?

  5.把西雅图所有的窗子都洗一遍要花多少钱?

  6.If you look at a clock and the time is 3:15, what is the angle between the hour and the minute hands?

  6.如果你看了一下钟表,时间显示3:15,那么时针与分针之间的夹角是多少?

  7.What is the probability of breaking a stick into 3 pieces and forming a triangle?

  7.把一根棍子折成3份刚好能拼成一个三角形的几率是多少?

  8.What method would you use to look up a word in a dictionary?

  8.你会采用什么方法在字典里查找一个单词?

  9.A man pushed his car to a hotel and lost his fortune. What happened?

  9. 一个男人把车推到酒店里却把财产丢了。发生了什么事?

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