学习啦【英语文摘】 编辑：韦彦 发布时间：2016-08-27 11:15:06
Some thought the brand was dead and buried. Not anymore, it seems. Your favorite pop stars are dying, but McDonald's refuses to. Like the villain at the end of an action movie, just when you think it's breathed its last it comes back up, snarly-faced and firing.
This time last year, the headlines were dire. McDonald's was dull, tired, unimaginative and downright dowdy. Suddenly, this isn't so. The company has just announced that sales have gone up 5 percent around the world -- in restaurants that have been open at least a year. And 5.7 percent in the U.S.
What could have led to this spectacular rising from the grave? I confess to being slightly shocked the other day when I walked past a McDonald's and there was the promise that its production line would make a burger any way I wanted. This seemed so strange for a brand that I thought of as more of a machine. What? They were sudden wondering whether there were better ways to eat a burger than the limited choices they traditionally offered?
Had McDonald's management suddenly started considering that customers might want something, well, different? (Where I live, it's called In-N-Out.) It seems they had. Even more shocking -- and please avert your gaze if you are of a more traditional bent -- McDonald's has been experimenting with kale salads. Just one more example of the hideous Californication of America. Oddly, there's a sense that it's working. There was one more big step. The company began to offer an all-day breakfast. The reaction from some McDonald's franchisees was akin to that of Tom Brady seeing five burly men trying to knock him straight into the side of a mountain.
难道麦当劳管理层突然开始考虑到顾客的多样化需求了?貌似是这样的。如果你是观念很传统的人，那么麦当劳试着推出Kale沙拉会令你更加吃惊。这只是可怕的美国加州作风的一个例子。奇怪的是，这似乎发挥作用了。麦当劳甚至还有一项更大的举措。公司开始全天供应早餐服务。麦当劳内部各个门店的反应剧烈，就好比5个壮男把橄榄球员Tom Brady往山里推，Tom Brady使劲抵抗那样。
It was causing operational chaos, was the claim. It forced the in-store staff to do too much thinking, which isn't easy when you're still in high school and your favorite meal comes from a bong. Yet here is McDonald's quietly (a joke) celebrating the fact that its all-day breakfast has driven sales skyward. There is, though, one important question that needs to be asked: Why are people eating breakfast at all times of the day?
Is it because they're working harder, have no time for it in the morning, but cannot live without that glorious Egg McMuffin? Is it because they're not working so hard, so they're getting up later and believe that noon is the new 7am? Never having eaten a McDonald's breakfast at lunchtime, I took a look at the all-day menu. It includes hotcakes and sausage (510 calories), sausage biscuit with egg (520 calories) and a sausage burrito (300 calories).
I conclude, therefore, that Americans aren't necessarily trying to lose weight. They simply in love with sausage and want to eat it all day. You, though, will also be wondering what lessons you can learn from McDonald's Lazarus act. The first is not to let your brand image go stale. McDonald's let that happen for years, believing that it could coast along with same offerings, underpinned by the naive belief that everyone was just lovin' it. The second lesson, though, is that if you introduce something new and employees complain, it might be a very good thing. The employees might themselves have become stale and lethargic. Perhaps they've been eating too much sausage for breakfast.
Going for a job interview is nerve-racking at the best of times, but tech giant Google hasbecome notorious for asking fiendishly tough questions.
The company used to ask head-scratching questions such as 'How many piano tuners are there in the world?' and 'How many golf balls does it take to fill a school bus?'
But some of the riddles were so tough they have now been banned from the interview process.
One of the tough teasers that candidates used to be asked was: 'How many piano tuners are there in the entire world?'
The riddle is known as a Fermi problem, named after the physicist Enrico Fermi who was known for his ability to make good calculations with very little information or even none.
Its purpose is to test a candidates approximation skills as well as their ability at dimensional analysis.
The puzzle is solved by multiplying a series of estimates to get to the right answer. So a candidate would have to estimate factors such as how many households have a piano, how often they are tuned to figure out how many piano tunings take place a year.
They then need to calculate the average working hours of a piano tuners and the number of jobs they carry out.
The number of piano tunings that take place per year divided by the number per year per piano tuner should yield the answer.
Google candidates going for a role as product manager also used to be asked: 'How many golf balls can fit in a school bus?
To solve it one must calculate the volume of the average golf ball and the volume of the average school bus, taking into account factors like the seats and other fixtures taking up space.
The answer is the volume of the bus, divided by the volume of the balls.
As well as questions involving calculation and physics, Google used to ask would-be employees to solve logic puzzles.
One of the riddles was: 'Every man in a village of 100 married couples has cheated on his wife.
'Every wife in the village instantly knows when a man other than her husband has cheated but does not know when her own husband has.
'The village has a law that does not allow for adultery. Any wife who can prove that her husband is unfaithful must kill him that very day. “
'The women of the village would never disobey this law. One day, the queen of the village visits and announces that at least one husband has been unfaithful. What happens?'
Although opinion varies as to the correct answer, a popular solution is to assume that all the cheating husbands will be executed 100 days after the queen's announcement.
Every wife in the village instantly knows when a man other than her husband has cheated, so if there's only one unfaithful man she will know it's her husband and will kill him that day.
Bearing in mind that the queen has said that at least one man has cheated, there could be more than a single adulterer.
If there are two cheaters, 98 women will know who they are. The next day when the wives who have been cheated on see that nobody has been executed they will realise the only explanation is that their husbands are the culprits, and will kill them.
By that logic, 100 cheating husbands will be executed on the 100th day, as the riddle states that every man in the village has cheated on his wife.
A riddle about pirates sounds complicated but the answer is in fact quite simple.
You’re the captain of a pirate ship, and your crew gets to vote on how the gold is divided up.
'If fewer than half of the pirates agree with you, you die. How do you recommend apportioning the gold in such a way that you get a good share of the booty, but still survive?
The solution is to share 51 per cent of the treasure.
Another logic puzzled candidates were given to solve was: 'How many times a day do the hands of a clock overlap?'
The hands overlap once an hour, but 11 times in 12 hours and 22 times in a day. This isbecause the overlap at 12 has already been accounted for. The overlaps occur at 12, 1.05, 2.11, 3:16, 4:22, 5:27, 6:33, 7:38, 8:44, 9:49 and 10:55 in the morning and after midday at 12, 1.05, 2:11, 3:16, 4:22, 5:27, 6:33, 7:38, 8:44, 9:49 and 10:55.
9 OF GOOGLE'S TOUGHEST BANNED QUESTIONS
1.You have to get from point A to point B. You don’t know if you can get there. What would you do?
2.You are shrunk to the height of a nickel and your mass is proportionally reduced so as to maintain your original density. You are then thrown into an empty glass blender. The blades will start moving in 60 seconds. What do you do?
3.Imagine you have a closet full of shirts. It’s very hard to find a shirt. So what can you do to organize your shirts for easy retrieval?
4.Explain the significance of 'dead beef'
4. 解释一下“dead beef”的意义。
5.How much should you charge to wash all the windows in Seattle?
6.If you look at a clock and the time is 3:15, what is the angle between the hour and the minute hands?
7.What is the probability of breaking a stick into 3 pieces and forming a triangle?
8.What method would you use to look up a word in a dictionary?
9.A man pushed his car to a hotel and lost his fortune. What happened?