双语阅读美文：创业的人应该知道的事情

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　　双语阅读美文：创业的人应该知道的事情

　　1. You must evaluate yourself.

　　Taking note of your expectations from the very start will make the path to building your business easier. You have to evaluate your reason for starting a business, your current skills and capacities, and any other relevant realizations that would aid the backbone of your business. It may seem daunting, but by knowing who you are, what you can offer, and what you expect to happen, you will ultimately determine how to go about things. No matter what happens, your personal aspirations will keep your morale up in the long haul.

　　你必须评估自己。

　　注意你的期望从一开始将简化建立你的生意之路。创业你必须评估你的原因,你当前的技能和能力,以及任何其他相关援助的支柱业务的实现。似乎令人生畏,但通过了解你是谁,你能提供什么,你希望发生的事情,你将最终决定如何事情。不管发生什么,你的个人抱负将长期保持士气的。

　　2. Your business starts with a great idea.

　　你的业务开始于一个好主意。

　　Ideas are the seeds that grow forth to become the great things we now experience in this world. You have to put great thought into coming up with one that fuels your passion because your business will be taking up a lot of your time, money, and energy. It needs to be more than an idea that nourishes you, it must also fulfill the laws of business: supply and demand.

　　思想的种子生长出来,成为在这个世界上我们现在体验的伟大的事情。你必须把伟大的主意转变为你的激情的燃料,因为你的生意将会占用你大量的时间,金钱,和精力。它需要不止一个滋养你的想法,,它还必须履行法律业务:供给和需求。

　　3. Your excitement and stress will overwhelm you during the planning stage.

　　你的兴奋和压力会压倒你在规划阶段。

　　Now that you’re armed with a great idea, the next important thing to have is your business plan. This will be your roadmap, outlining the things you need to do, the cost of the entire operation, the strategies and tactics you have for execution, and the milestones to chart your business’ progress. Business plans are primarily seen as something to entice investors and banks with. But here’s a tip. More than its necessity for financing, think of your business plan as a means of formalizing your intentions.

　　既然你已经有了一个好主意,下一个重要的事情是你的商业计划。这将是你的路线图,列出需要做的事情,整个操作的成本,执行的战略和战术, 你的业务的进展里程碑。商业计划主要是被用于吸引投资者和银行。但这里有一个提示。超过其融资的必要性,把你的商业计划转化为一种形式化的手段来表达你的意图。

　　4. You will flourish with trial and error.

　　随着试验和错误你将会蓬勃发展。

　　If you ask any entrepreneur, from the small time internet shop to the big time CEOs of Fortune 500 companies, they will always tell you that the road to building their business was/is never perfect. There is no easy formula to follow that will guarantee your success in business. “You will flourish with trial and error”, as shared by Sagar Babber, CEO of Snyxius, who relocated to Austin to kickstart his web and mobile app development company and now serves clients from over 10 different countries.

　　如果你问任何一个企业家,从小型网络商店到财富500强企业的首席执行官们,他们会告诉你建立自己的业务/的道路从来都不是完美的。没有简单的公式可以确保你的成功。“随着试验和错误你会蓬勃发展”,赛格尔巴布,Snyxius的首席执行官分享道,他重新定位奥斯汀，启动他的网络和移动应用开发公司,现在他的客户来自10个不同国家。

　　5. Your office will be the second home that you will pour your heart and soul to.

　　你的办公室将是你的第二个家,你会注入你的心脏和灵魂。

　　When you have the financing to back your business, it is now time to set up shop. In business, just like real estate, this mantra is very important: Location, location, location. Whatever your business is, may it be a service where you would be needing an office, or a product where you would be needing a store, you must know where to place it. You want it to be accessible and appealing to attract more customers.

　　当你有融资来支持您的业务,现在,是时候开店了。在商业领域,就像房地产一样,这个口号是非常重要的:位置、位置、位置。无论你的业务是什么,它可能是一种服务,您将需要一个办公室,或产品,你将需要一个商店,你必须知道的在哪里发行。你想要可接近力和吸引力,以吸引更多的顾客。

　　6. You have to be creative when building your business’s customer base.

　　你必须有创意地构建企业的客户基础。

　　The magic phrase that will get your business its customer base is PR and Marketing. You have to build your brand, and then create a creative strategy to attract customers. It’s best to hire an expert in this field, to make sure that you’re getting a well thought of strategy that your brand will follow in years to come. Nowadays, there are so many creative ways to get your brand’s name and product out there. To be competitive, you need to come up with out of the box ideas on how to market your brand and keep the people coming back to your business.

　　公关和营销的神奇的措辞将为您的业务带来客户群。你要建立你的品牌,然后创建一个创造性的策略来吸引顾客。最好请一位在这一领域的专家,以确保你得到一个值得思考的策略,你的品牌将会在几年提升。如今,有很多有创意的方法来让你的品牌的名字和产品出现在市场上。要有竞争力,你需要想出如何你的品牌进入市场的主意,让人们回到你的业务。