雅思写作话题思路指导：如何保护消费者不受广告影响

时间：2020-07-08 14:38:56 楚薇0由分享

为了帮助大家备考托福阅读，提高成绩，下面小编给大家带来雅思写作话题思路指导：如何保护消费者不受广告影响，希望大家喜欢!

雅思写作话题思路指导：如何保护消费者不受广告影响

Customers are faced with increasing Ads by company competition. To what extent do you think consumers are influencedby Ads? What measures should be taken to protect them?

翻译：

公司间竞争使消费者面对越来越多的广告。你在何种程度上认为顾客被广告影响?应该采取什么措施来保护他们?

抛砖：

大多数人都属于非理性消费者，即使是理性消费者，也会在某些时候非理性消费。面对铺天盖地的广告时，人们的需求会被刺激，然后做出不理智的决定，比如新车广告，增加了各种舒适功能，为什么不换车呢?新的手机，外表很时髦(fancy)，为什么不换呢?因为商家对产品更了解，总是能找到理由说服顾客购买产品。

政府保护消费者，最重要的是要保证广告的真实性。夸大和不实的内容，最容易诱使消费者做出不理智的决定，政府应当严惩不实广告，并且限制巧妙的夸大手法，虽然有消费者仍然会因为广告购买不那么需要的产品，但这是他们应该交的学费。

生活在商品社会，广告帮助我们了解很多产品信息，改进我们的生活，但是广告行为应该受到法律规范，政府管理，确保其真实和准确性。

雅思写作话题范文：广告误导消费者

The high consuming goods are caused by the advertisements rather than the real needs of the society. What do you think?

The consuming behaviors are influenced by diversified factors, such as impulse, self-satisfaction, curiosity, and so on. But the most influential factor is the promotion of products on TV commercials and advertisements. Advertisements are changing our consuming ideas and behaviors.

It is hard to date back to the exact date when advertisements started. The emerge of advertisements is beneficial for both the purchasers and manufacturers, for the former can be informed of the latest products, together with their novel functions and usages, which meet the needs of consumers, and the latter, undoubtedly, can make larger margins and gain reputation through the publicity of products. In a word, advertising is like a go-betweener, who helps the manufacturers to find the best buyers.

Advertisements change our consuming behaviors, according to the recent surveys carried out by some institutes. The colors, music and slogans of advertisements are likely to stimulate audiences’ desire to buy regardless of their real needs. Housewives often complain that they always buy the things useless at all, and that their purchasing decisions are made on impulse. Some advertisements often exaggerate the effects and functions of products, which induces consumers to make wrong decisions. What’s more, some people, especially youngsters like to pursue fashion. In their eyes, advertisements represent vogue and the trend of social development.

In brief, we cannot do without advertisements, which are the main means of promotion. Nonetheless, we should be more rational when facing the allure of advertisements. If manipulated by advertisements, we will act like a puppet, without any creativity. (275 words)

历年雅思写作真题范文解析之：环保与消费范文

题目是：In many countries today, people buy a range of household goods ( television, microwave, oven and rick cookers) Is it a positive or negative development?雅思写作真题范文及解析：

首段，转述改写题目并阐述自己的观点。交代一下背景，现代社会大多数家庭购买家用电器，带给人们便捷的生活体验，解放了人们的双手。不过同时，这些家用电器也带来了一些负面影响，比如环境问题。总的来说，家用电器的普及是利大于弊的一件事。

In contemporary society, most families are capable to afford home appliances such as television, microwave, oven and so on. It is generally accepted that those technological goods have brought great convenience to our life although they do generate negative effects on environment.

在当代社会，大多数家庭都有能力购买电视机、微波炉、烤箱等家用电器。人们普遍认为那些科技产品给我们的生活带来了极大的便利，尽管它们确实对环境产生了负面影响。

第二段：阐明第一个观点，也是核心观点，家用电器对于人们的好处，这是作文的重点。开头首句就直接点题。然后说明原因，由近及远，由小及大，第一点：家用电器的普及提升了人们的生活品质。举例说明，比如电视、微波炉等，当然可以说空气净化器、空调、吸尘器等。第二点是从经济学上来说，生产家用电器带来了工作和产业升级。考生也可以说其他原因，比如现在是污染问题越发严重，装修中的有害物质、城市中的空气质量，有了家用电器比如空气净化器，确实能够改善家中的环境问题。家用电器甚至可以缓解家庭矛盾(谁在家做家务常常会引发矛盾)。

In terms of merits of using domestic appliances, the most obvious is that people’s quality of life has been boosted. Take TV as an example; watching TV is a preferable means of relaxation for people to spend their leisure time and release stress, with amusing programs, entertainment news as well as soap operas shown on the screen. Another case is that the application of microwave, oven and rock cookers in the kitchen saves housewives from heavy housework and even assists them in cooking delicious meals efficiently. Furthermore, consumers’ demands for electric appliances stimulate the development of manufacturing industries, which creates more job opportunities and bring the government increasing tax revenue.

就使用家用电器的优点而言，最明显的是人们的生活质量得到了提高。以电视为例;看电视是人们用来消遣和释放压力的一种较好的放松方式，娱乐节目，娱乐新闻和肥皂剧在屏幕上播放。另一个例子是，微波炉、烤箱和岩石炊具在厨房的应用，使家庭主妇从繁重的家务劳动中解脱出来，甚至帮助她们高效地烹饪美味的饭菜。此外，消费者对电器的需求刺激了制造业的发展，创造了更多的就业机会，为政府增加了税收。

第三段，谈家用电器对环境的影响。说到对环境的影响，主要还是在于生产上，比如生产大量的家用电器会消耗很多电量、生产家用电器会产生有害物质等。甚至会造成部分资源浪费。典型例子：空调和冰箱的使用会排放氟利昂，这是一种对于大气造成破坏的有害气体。

However, it must be admitted that the worldwide use of household appliances inevitably contributes to environmental degradation. To commence with, in an attempt to maintain these devices function, a great amount of electricity has to be consumed, which is largely generated from fossil fuels such as coal and petroleum. In the long run, the scarcity of natural resources will become a tough issue for human beings. In addition, harmful gas emission is another big concern. As a matter of fact, in the use of fridge and air conditions, Freon (a kind of chemical gas) is emitted into air, leading to the destruction of ozone layer.

然而，必须承认，世界范围内使用家用电器不可避免地造成环境退化。首先，为了维持这些装置的功能，必须消耗大量的电力，而这些电力主要是由煤和石油等化石燃料产生的。从长远来看，自然资源的稀缺将成为人类面临的一个难题。此外，有害气体排放是另一个大问题。事实上，在使用冰箱和空气条件下，氟利昂(一种化学气体)被排放到空气中，导致臭氧层的破坏。

最后，总结并再次强调自己的观点，人们购买和使用家用电器是好事，不过也希望今后的家用电器产品能够更加环保。

In conclusion, as far as I am concerned, it is a positive development that people can purchase various electric appliances. However, environment-friendly technology should be adopted in its production to protect environment.

总之，在我看来，人们可以购买各种电器是一个积极的发展。然而，在生产中应该采用环保技术来保护环境

雅思写作重点词汇：媒体

1 侵犯隐私 violate/intrude on/infringe on someone’s privacy

破坏某人的名誉 tarnish/sully/smear/besmirch(vts) one’s reputation

狗仔队 paparazzi(复数名词不再加s)

新闻界 the press

印刷媒体(如报纸杂志) the print media

报道新闻的机构 news outlets

电子媒体 the electronic media

名人 a celebrity/celebrities(plu)

时事 current affairs

丑闻 scandals