2021市场营销专业留学申请书

时间：2021-08-02 18:40:46 其其0由分享

没有什么比在国外自己独立了。你可能会发现出国留学确实带来了您的独立性。出国留学的学生成为他们新国家的探险家，真正发现他们所怀有的好奇心和兴奋。这里给大家分享一些2021市场营销专业留学申请书，欢迎阅读!

2021市场营销专业留学申请书

Dear _,

As a production factor, human resource also faces scarcity—in the technical sense of economics—the way that other forms of resource face. Therefore, when an individual makes a choice as a human factor, he or she has to take into account of the opportunity cost to himself (or herself) in particular and to the society as a whole within the general framework of his or her individual value. My resolution to pursue an advanced program in the field of marketing is precisely founded on the guidelines provided by economics. My personal interest and ample potential allow me to possess comparative advantage in pursuing marketing for reasons that I will state in the succeeding paragraphs, and I believe that my choice is a rationalized choice in keeping with the rules of economics.

My interest in marketing commenced with the learning of two important courses in my sophomore year—Marketing and Management. The first year of my undergraduate program at the Department of Accounting, Henan University, was spent in overwhelming frustration because I was arbitrarily assigned to study accounting as my specialty, a subject in which I had little interest. However, in learning Marketing and Management, I discovered my real interest. In retrospection, this interest of mine stemmed from my willingness to communicate and exchange with people, my desire to experience the collisions between different schools of thought, the interdisciplinary nature between those two subjects, and the demands that they impose on a person’s creative thinking. The 4P’s as advocated in marketing (price, place, promotion and product) are specifically oriented toward market fluctuations and they require special sensitivity in capturing market information, thorough understanding of the problems involved, and the ability to solve problems by sound logical reasoning. The four aspects as represented by 4P’s constitute the fields in which I made conscious efforts to develop and to improve my competence. While taking the market course, I immersed myself in various western textbooks including the classic work Marketing Management by Philip Kotlor. Meanwhile, I endeavored to assimilate useful knowledge from case studies, realizing the empirical nature of the subject. I had a habit of applying a multiplicity of perspectives from different frameworks of knowledge to bear on the same problem and for this reason I once achieved the highest score in my department in an oral presentation. My teacher of the Marketing course, who is also the chairman of the Marketing Department, believed that I was most suited to a career in marketing. His remarks gave me tremendous encouragement and further reinforced my determination to seek an advanced education in this fascinating area.

Marketing is an applied science that calls for constant practice based on a mastery of its theories and principles in order to develop an awareness of how marketing is actually conducted. During the summer vacation in the second year, having completed the marketing course, I participated in the promotion campaign on behalf of the Little Swan Home Appliances Products (Little Swan being the brand name of China’s most famous producer of home appliances) at Zhengzhou Department Store in Henan Province. During the promotion campaign, we provided detailed information to our prospective clients concerning the products and their post-sale services on one hand and submitted the feedback to the headquarters on the other. This refreshing experience of directly facing clients excited me, making me all the more interested in various activities that could increase my practical knowledge of marketing. One of such activities was a project my classmates and I contrived for developing a realistic understanding of the principles of Marketing Lens Model. According to this model, different individuals may experience major differences in their cognition of their surroundings due to differences in their education, backgrounds and personal experiences, which lead to their development of their differential cognitive lenses. Our project team conducted an all-campus evaluation of the teachers’ performance and of the soundness of the curriculum in the form of questionnaires and follow-up surveys. Based on the findings of our investigation, we submitted to the university authorities rationalization proposals concerning how to improve of the quality of teaching and how education could be geared to the specific needs of students. Positively commented upon, our proposals were mostly adopted by the authorities. This successful experience made me understand that some concepts of marketing could be fruitfully applied to different walks of life, not merely put into service for the profit-making organizations.

My practical work experience in marketing started with my employment at the Sales Department of Beijing Education & Cultural Communications Center upon my graduation in the summer of 2001. Over the past one year, I participated in planning promotion campaigns for several sets of book series and in the management of media publicity. I was also responsible for designing the exhibitions for those book series. However, in performing my responsibilities, I became dismayed by the reality. Theoretically speaking, marketing responsibilities within a company should be specified and marketing personnel should perform their duties according to specialized division of labor so that the efficiency can be optimized. Nevertheless, in actual operations, different divisions of labor among different departments tend to produce conflicted interests and communication barriers, resulting in disruptions in work schedules and in reduced efficiency. I came to realize that teamwork is still a major problem within Chinese context, especially in the field of marketing, that needs to be worked out. To materialize good concepts of marketing, optimum approaches must be adopted that can meet the changing circumstances of the environment. My heretofore work experience shows me that, although marketing has developed into a comprehensive discipline that is both enlightening and capable of social guidance over a century-long innovation and evolution, the idea of marketing as the strategic presence of a given enterprise has not yet been established within the Chinese economic milieu. With the increased competition brought about by globalization, especially with China’s accession to the WTO, the widely-accepted conventional formula of “production + product + marketing” has been rendered obsolescent, unable to satisfy the needs of China’s present buyer’s market and the necessity to maintain sustainable development after China’s WTO accession. In particular, faced with the challenges posed by the emergence of knowledge economy, Chinese enterprises must revolutionize its conventional notions of marketing. Toward this objective, Chinese enterprises must top-level management and marketing professionals who can formulate effective marketing strategies and establish highly efficient marketing network. In this regard, prospective marketing professionals have a mission and a responsibility to perform. Apart from my interest and my potential, this factor constitutes the most direct reason behind my current effort to apply for a Ph.D. program in marketing at your prestigious university. It is my expectation that in my future degree program I will be exposed to the most recent concepts and modes of thinking in marketing which I can ultimately apply to the Chinese marketing practice.

Although I did not major in marketing as an undergraduate, my professional training in accounting can nevertheless be instrumental to my academic and career development in the future. The specialty of accounting also required me to receive basic training in economics and management, an education background that allowed me to evolve mental habits characteristic of economics and management. In my undergraduate program, trainings in the development of mental habits were far more important than the mere acquisition of book knowledge and my performance in work has also indicated that I excel my peers in logical reasoning and in economics-specific mentality. My GPA is not absolutely high (but showing obvious ascendancy), which could be attributed to my initial dislike for accounting on one hand and to my extensive participation in extracurricular activities to satiate my special love for marketing practices. Those activities consumed a considerable amount of my time and energy that I could otherwise have devoted to coursework. Nevertheless, I take great comfort in having developed my empirical knowledge of marketing by participating in those activities.

Successful marketing is the most crucial strategic arrangement in making quality products available to prospective consumers. Having accumulated necessary knowledge and experience, I have an implicit faith in myself as a most competitive candidate for your Ph.D. program. In presenting myself for your scrutiny, I am doing an important “marketing” of myself. I sincerely wish that my further exploration in the field of marketing could be made possible with this very “marketing” of myself.

Yours sincerely,

xuexila

乌克兰留学行李清单

一、证件现金

大家要先把自己进入乌克兰需要接受检查的证件准备好，这里包括个人护照、留学签证、登机机票、健康证明，还有申请院校递交的材料的原件，而且需要随身携带。

此外大家还需要换好现金，建议大家将人民币换成美元，因为乌克兰货币格里在国内的银行内不是常备货币，很难兑换，而且美元与格里之间的汇率比较稳定，适合换汇。

二、衣物日用

衣服的选带需要先做功课，了解自己地大的时候当地的季节和平均气温，然后选择合适的衣服，一般两到三套就绰绰有余了，此外还需要准备好贴身的各类衣物。

床上用品三件套可以带上一套，不占地方而且抵达后需要使用，比临时买方便得多;洗漱用和沐浴用的相关日用品，可以选择带上便携装，这样可以直接使用，度过过渡期。

三、电器药品

这里的电器除了自己的电脑和手机之外，还需要特别准备好转换插头，而且可以带上一个多孔插排，这样可以让更多的电器正常充电使用，毕竟和国内是不一样的。

乌克兰的天气气候和国内有着比较大的差异，这样初来乍到的留学生很有可能会出现水土不服的情况，这就需要大家提前做好准备，带上一些常用药。

四、注意事项

在进行行李的封装的时候，要严格区分好随身行李和托运行李，所有的贵重物品和电器都需要随身携带，而刀具和液体类物品则需要托运。

要提前了解禁止入境的物品清单，不要携带禁止入境的东西，也不要携带可能会触犯高压线的物品，其中尤其要注意各类自制的东西，没有质检标志和包装是不能够带出去的。

选择去乌克兰留学的优势介绍

1.教育模式优越

乌克兰是前苏联教育，文化，工业中心的第二大国，它沿袭了前苏联的良好教育模式，又学习欧洲的经验，现在教育又提倡向欧洲接轨。乌克兰的基辅大学时欧洲排名前十的，并且有哈尔科夫国立大学，第聂伯国立大学，这些知名国立大学，回国后被国内教育部承认，享受所有留学生回国待遇。

2.学科专业精细

乌克兰学校的很多学科教学质量水平很高，知名度也高，医科学校很有名。

3.招生范围广泛

凡是持有国内高中以上毕业证书、身体健康、年龄在16-35岁者，均可免试进入乌克兰国立大学攻读相应的学士、硕士和博士学位。

4、费用低廉

赴乌克兰留学的好处很多，其中低廉的学费生活费让很多学生和家长动心，让更多的学生实现了留学深造的理想。接受世界同等一流教育，年总费用仅为欧美等国的十几分之一，甚至几十分之相当于就读于中国大学的费用。进入大学后，享受本国大学生所有免费和优惠待遇，宿舍条件一流，设备完善，全天供应热水，免费使用天然气、电和供暖服务。有浴室、厨房。学校有食堂，可在校就餐。

5、办理手续简单

与英美国家比起来没有复杂的担保，考试手续。

6、语言环境好

学校为无语言基础的学生设置了预科系，有专门乌克兰语，俄语，英语预科。国家人民都会乌克兰语和俄语，沟通很容易。比起国内学习俄语专业的学生语言沟通能力会高很多.

7、两国贸易沟通较多，人才匮乏

随着乌克兰和中国的贸易往来越来越多，驻乌克兰中国商人很多'对乌克兰语和俄语人才的需求量越来越多，就业机会越来越广泛。

8.为去欧美国家做准备

由于乌克兰的大学被欧美各国承认，所以为想以后去欧美一些国家留学，而前期费用不足的学生又提供了一个很好的选择，可以在乌克兰毕业以后申请其他欧洲国家继续深造.

9.社保完善

乌克兰的医疗保险制度比国内好'每年留学生办理医疗保险卡,看病，吃药，住院均不花钱。

10.乌克兰国民素养高

乌克兰的国民素质普遍较高，待人接物彬彬有礼，社会治安状况良好，学生既无囊中羞涩之感又无“二等公民"的心理压力，可以在友善宽松的环境中完成学业。