2019年7月27日雅思阅读机经预测
雅思阅读考试前大家可以参考一些机经预测，但是也不能完全依赖机经，因为机经的范围比较广泛，可能对于考生完全刷完的话，时间比较紧张，而且也没有必要。大家可以选择自己认为还没有完全掌握的进行重点复习。
2019年7月27日雅思阅读机经预测1
文章题目Expert in musician
重复年份20160130 20140517
题材人文社科
题型选择 4+判断 6+填空 4
文章大意天赋是遗传先天的还是靠练习，主要以音乐为例。讨论坚持不懈对成功的作 用和他们的关系。首先探讨了毅力是否是成功的必要条件，并阐述了众多学 家就此提出的各类观点。在论证天才是不是也需要坚持不懈时，举例了莫扎 特一个人坚持找工作的过程。最后证明了坚持不懈和成功的关系密切。
部分参考答案： 选择：
1. what's the definition of talent in the first paragraph
brain structure different from others
2. what can we learn from violin players?
Not sure the change of brain size is the cause of effect of practice
3. the result of findings by experts suggest
Talent may have little to do with ....
判断题：
1. ericsson's study has influenced other researchers. NG
2. the other areas have one thing in common. Y
3. whose who becoe world scale practice regularly every day NG
4. anyone who practiced over 10.000 will become a talent N
5. current learning and cognitive skills support the practice theory Y
填空题：
Receive a lot of practice from his father. .... first symphony at the age of four....not
popular...but not inherited.
2019年7月27日雅思阅读机经预测2
文章题目Consumer advertisement
重复年份20160305 20141002
题材商业
题型判断 7+填空 6
文章大意消费者广告。过度广告会造成消费者对广告无感，有时候还会起到适得其反 的作用。广告设计如何才有吸引力，更能有效宣传
参考阅读：
The report was published in Vietnam e-Business Index (EBI) 2015 and made public at a recent press conference to introduce the Vietnam Online Marketing Forum to be held late this August. The EBI 2015 was based on a survey among 5,000 enterprises across the country, up nearly 50 percent, compared to 2014. According to Nguyen Thanh Hung, chairman of the Vietnam e-Commerce Association (VECOM), the EBI 2015 indicated that the number of e-commerce transactions grew sharply against 2014 and transactions were diversified. However, e-commerce businesses have yet to work out effective solutions to win consumer confidence.
Tuan Ha, CEO of Vinalink said online marketing has seen a rapid increase. In 2015, to better serve customers, businesses invested more in applications for
e-commerce on mobile phones with a growth of 200 percent. Many online marketing agencies have been used by sellers such as Facebook, Google, and Over-The-Top (OTT) application.
According to a survey made by VECOM, government agencies and businesses (G2B) have made significant progress. Some 26 percent of websites launched mobile platforms last year. However, they lacked able human resources and did not pay much for the e-commerce performance.
Under the survey, 95 percent of businesses used email in their business activities. The ratio of businesses using email to make business contracts has been growing in the last three years while the ratio of businesses using email to advertise or introduce their products has been going down. It clearly reflects a new trend in online advertising.
Some 53 percent of surveyed businesses said they spent below VND10 million (US4) on online marketing, or equivalent to 2014. It said 12 percent of surveyed businesses spending more than VND50 million on online marketing. The most popular marketing social channels are social networks, search engines, e-newspapers and emails. Marketing through search engines has been rated as the one with highest efficiency.
Some 30 percent of businesses said advertisements on search tools gained high efficiency. It is 25 percent of advertisements on social networks. Only 14 percent
of surveyed businesses said that advertisements on mobile phones brought high efficiency, while 38 percent of surveyed businesses said advertisements on mobile phones brought low efficiency.
This result was similar to the Nielsen Global Trust in Advertising Survey, Q1 2015. The report showed that Vietnamese consumers believed mostly in advertisements on search engines. It is followed by social networking, online videos, online banners, while the lowest ratio is on advertisements on mobile devices.
Nguyen Trong Tho, CEO of iNet said Facebook video commercials have been very effective for sellers and are better than image advertisements.
According to industry insiders, online marketing has an intimate relationship with online shopping, but many Vietnamese firms do not pay their attention to this. Some businesses have already used online marketing services but it has seen low efficiency. On the other hand, Vietnamese businesses still largely depend on a small number of providers for cross-border advertising services. The local market share of online marketing is quite modest.
According to eMarketer, an independent market research company that provides insights and trends related to digital marketing, media and commerce, the global spending ratio for online marketing account is high, and this spending is growing. In the Asia-Pacific region, this ratio was 32.3 percent in 2015 and it is estimated to increase by 36.3 percent in 2016.
EMarketer predicts that this year, spending on online marketing will reach US2.9billioninThailand,US2.9billioninThailand,US2.7 billion in Indonesia, and US7billioninIndia.IntheUnitedStates,onlineadvertisingwillincrease15.4percentthisyearandwillachievesalesrevenueofmorethanUS7billioninIndia.IntheUnitedStates,onlineadvertisingwillincrease15.4percentthisyearandwillachievesalesrevenueofmorethanUS68 billion, accounting for 32.6 percent of the entire advertising market
To spur online marketing, industry insiders said businesses need to pay much attention to investment, strategy, and product. The success in online marketing is to maintain connection with customers and sell products on their e-commerce websites and social networks.
2019年7月27日雅思阅读机经预测3
文章题目 Children and robots
重复年份 20160305 20141002
题材 科技
题型 小标题 5+配对 5+填空 3
文章大意 机器人对孩子学习的影响。主要讲到把机器人放在学校可以辅助老师还有陪 学生玩，还可以让它们拥有表情促进交流，但是过度使用可能会造成伦理问 题，此外还提到了几个科学家和他们的观点。
参考阅读：
Robotics is making inroads into society, not only in factories and industry but also
in homes and schools, where social robots are helping children cope better with conditions such as diabetes and autism.
A robot and child
Studies show that interaction with a robot can benefit children with certain
medical conditions such as diabetes, as well as autism and other developmental disorders. (Image: ALIZ-E project.)
This week, thousands of people – young and old – are exploring the weirdness
and wonders of robotics technology during the European Robotics Week, which is taking place in labs, museums, public squares and schools all over Europe.
But robotics offers more than just show and tell. It can make a real difference in
the lives of children who, for example, struggle with diabetes or autism, or need extra help in the classroom.
‘Nao’ the friendly (but not perfect) robot
Recently, scientists showed that social robots can help diabetic children accept
the nature of their condition and become more confident about their futures. In the four-and-a-half year ALIZ-E project, a research team led by Plymouth University studied the interactions between hundreds of European children aged 7-11 and a robot prototype called ‘Nao’.
Standing around 60 centimetres tall and featuring specially designed speech
recognition software, ‘Nao’ helped the youngsters in keeping a diary of food
intake, insulin injections and blood sugar levels. Through quizzes and games it also helped the kids to better understand diabetes and the huge amount of information they are given.
According to ALIZ-E leader Tony Belpaeme, the robot is not just a novelty factor to
catch the children’s attention but a tool to engage and motivate them. “In many cases where a child has diabetes, you notice their confidence has been knocked and the robot can help restore that. By personalising its responses and recognising the children it has met before, the robots can support and educate, and we have seen many times the positive impact this is having on children and their families,” Belpaeme says in a Plymouth University news release.
The European Commission-funded study has not only shed light on how children
relate to social robots, but also how robots need to be designed to maximise their impact when used for educational or therapeutic purposes.
“The robot needs to personalise what it does. If it treats children on an
individual level, they immediately relate to it – it taps into our primitive need to interact and communicate,” Belpaeme says in the release. “One of the things that does appeal to children is that the robot makes mistakes – if it never did so, it could become intimidating. It does make the child realise they too don’t have to be perfect all of the time.”
Robots to assist autistic children
The researchers also showed the robots have potential to act as classroom
assistants helping pupils who may be in danger of falling behind their peers. The team is now exploring additional uses for the robots, for instance to help children on the autistic spectrum.
“Our initial work shows it could have an incredibly positive impact on those
children, and given that autism can impact heavily on someone’s ability to communicate and build relationships, we now need to establish why it seems they can relate to a tiny robot. From that, we can explore how widely we can use the robot as a therapeutic tool and can we, in fact, use it to teach about wider social interactions,” Belpaeme says.
As shown in a number of recent reports by the BBC, there is indeed growing evidence that robots can help autistic children not only to learn but also to improve their communication skills.
雅思阅读细节配对题解题小贴士
段落细节配对题是在雅思阅读的主流题型中颇令考生纠结的一个题型，这是由于其具有题目长度长，阅读量大等特点。针对此类情况，有一些真题小贴士与大家分享：
1、如果发现各题干的长度相当，就可以采用上述的解题方法：划词读词，记词找词，文中寻词，回题干比词。
2、如果发现题干有长有短，则可以重点先记忆短的题干，相对容易。读完一个段落后，短题干率先选择或排除，有效节省时间。短的题干随着段落读的遍数越来越多，记忆也越来越深刻，到最后几乎可以确定其去留。
3、如果题干中有两个词非常相似，可以并在一起记忆。选择时可以有的放矢，提高效率。
4、注意解题顺序，总是把这类题型放在最后做。雅思阅读考试时间是60分钟，平均分配到40道题，每题花费的时间是1.5分钟，压力相当之大。而段落细节配对平均花费时间比细节题要长一些，而分值与细节题无异。考生应该明确：把最充裕的时间留给最有把握和最简单的题目。
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2019年7月27日雅思阅读机经预测
